Everyone in Karachi is frustrated about their pile of laundry either because of the hot weather or dusty roads. For years, the city’s laundry scene has been ruled by traditional dhobis who often lack the right methods, schedules, or accountability. But what if there was a smarter solution for your laundry needs, one that keeps pace with the fast and convenient lifestyle we all want?
That’s where Laundry Xpress comes in. What started as a small venture back in 2017 has transformed into a trusted name throughout Karachi, catering to thousands of customers with professional, and hassle-free laundry services. It’s not just about getting your clothes clean; it’s about saving your time, minimizing stress, and building a relationship of trust and reliability with you.
Meet the Founders: The Minds Behind LaundryXpress
So, what are the names behind this invention? LaundryXpress was co-founded by three innovative entrepreneurs: Rasim Izhar Ali, Yasir Ali, and Murad Ali, each bringing their own special talents to the innovation.
Rasim, the CEO, is the visionary leader, always on the lookout for new ways to expand the business and keep it ahead of the competition in the market. Yasir, the COO, is the operational officer, ensuring that every service runs in a smooth way and that customers leave with a satisfaction. And then there’s Murad, the CTO, the tech savvy person, implementing digital solutions that simplify processes both for the company and for the customers.
Together, they share a common goal: to transform Karachi’s old-fashioned “Gadha Gaari” laundry system into something modern, efficient, and trustworthy.
The Beginning: Spotting the Gap
Before Laundry Xpress entered the market, people were tired of late deliveries, and poor washing as our traditional dhobis can provide pickup and drop off from your doorstep but with pathetic quality standards.
The founders saw this gap and asked: Why should something as essential as laundry be so unreliable? Their answer was to design a service that focused on three things, convenience, quality, and technology.
So, Laundry Xpress wants to provide a peace of mind when it comes to laundry. People can reschedule their pickups and drop offs at their own convenience with professional washing methods.
Challenges Faced By Laundry Xpress
Of course, building something from scratch is never easy. In the beginning, LaundryXpress faced plenty of challenges. There was no blueprint for how a structured laundry business should work in Karachi, so the team had to create everything from start, pricing, workflows, and even customer acquisition strategies.
Logistics was another big headache. Until 2019, Yasir himself handled deliveries without a dedicated team, which made the process flow difficult. Training workers was also critical since providing professional service meant raising the skill level of the workforce. And then came the hardest part: convincing customers to leave behind their laundries and trust a new, tech-driven system.
So how did they do it? By investing in a modern washing facility, making a dedicated team by hiring professionals, introducing digital invoicing for transparency, and implementing a tagging system so that no garment would ever be misplaced. Slowly and gradually, the customers were able to recognize the difference between Laundry Xpress and neighborhood laundries.
From Small Idea to Big Plans
Uptil now, LaundryXpress has grown into Karachi’s leading laundry service provider. Officially launched in 2019, it quickly expanded its customer base to more than 10,000 active users, with a 50 %retention rate. The company now processes between 500,000 to 600,000 laundry items per month.
People became more familiar with the name. LaundryXpress secured corporate clients like Metro Cash & Carry, GreenPak Resorts and National Foods. With two major service points in North Karachi and Gulistan-e-Johar, it has made professional laundry more accessible than ever. And above all, technology plays a vital role, whether it’s e-invoicing, online payments, or rider application, every process is designed to be smooth and efficient.
What Makes It Different From Others?
What exactly does LaundryXpress offer? Practically everything you could ask for in laundry care. From everyday wash, tumble dry, and fold services to delicate dry cleaning for special fabrics, the company covers all individual needs. For corporate clients, hotels, and businesses, it provides industrial-scale laundry services with consistent results.
But here’s the real game-changer which is the pickup and delivery system. Imagine handing over your laundry in the morning and getting it back fresh, clean, and neatly packed at your doorstep. That’s the goal of LaundryXpress. And to make sure every customer is satisfied, each garment goes through a quality check before delivery.
What’s Next for LaundryXpress?
The company isn’t stopping at Karachi, that was just the beginning. The founders have ambitious plans to expand into Dubai in 2026, marking a bold step toward becoming a global brand.
At the same time, LaundryXpress is exploring automation to make laundry faster, more precise, and more customer-friendly. Sustainability is another core focus. With rising awareness about environmental impact, the company aims to adopt eco-friendly detergents, and water-efficient machines.
From humble beginnings in 2017 to becoming a trusted name with thousands of customers and corporate clients, the company’s journey is an inspiration for everyone.
LaundryXpress remains committed to combining innovation with convenience, sustainability, and quality. For Karachi’s residents, it isn’t just about getting clean clothes anymore, it’s about saving time, building trust, and embracing a smarter way of living.
